Lazy Town + Michelle Obama Team Up for Let’s Move

[July 2012] First Lady Michelle teamed up with the folks of the popular kids show, Lazy Town, to promote activity and exercise in youth as a part of her Let’s Move initiative. They creative a series of TV spots with the First Lady and LazyTown Characters. First Lady stated: “Kids need 60 minutes of physical activity each day to grow up healthy and strong,” said First Lady Michelle Obama. “That’s why it’s so important that kids get an early start on being active. Sportacus, Chica, and all their friends at Sprout are helping us inspire our kids to get moving at an early age and have fun doing it, which will help them build good habits to last a lifetime.”

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